Hair by Abbie Rose · Logo directions

Six directions for the mark.

Abbie — these are starting points, not finished logos. Pick the one that feels closest and we'll refine it properly from there: spacing, weight, the exact letterforms, and the versions you'd actually use day to day.

One recommendation up front. Your name is your brand, so a wordmark — your name, beautifully set — will serve you better than a picture. Scissors, shears and roses are what most salons reach for, which is exactly why they stop meaning anything.

What you do want alongside it is a small monogram for the places a full name won't fit: your Instagram profile picture, the browser tab, a stamp on your photos. Every direction below shows both.


01

The Masthead

Editorial · confident · matches Concept A

Your name set like the cover of a magazine — Bodoni, all caps, with a fine rule beneath it. This is the most formal of the six and the most timeless; it will look exactly as good in ten years. It's the natural mark if you go with the magazine-style website.

Hair by
Abbie Rose
Franklin, Tennessee
AR
Instagram
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Abbie Rose
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02

The Imprint

Warm · quiet · matches Concept B

The same idea, softened. Newsreader is a warmer, more bookish serif — set in upper and lower case it feels like a person rather than an institution. This is the friendlier of the two serif options, and the better fit if "everyone is welcome here" is the first thing you want the mark to say.

Hair by
Abbie Rose
ar
Instagram
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03

The Monogram

Compact · versatile · the practical workhorse

Your initials as the hero, with your full name underneath. The advantage is purely practical: this is the one that survives being shrunk. It reads at the size of a browser tab, an app icon, or a foil stamp on a business card — and it gives you something to put on your photos that isn't your whole name.

Most likely this becomes the companion to whichever wordmark you pick, rather than your only mark.

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Hair by Abbie Rose
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Instagram
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ARIn gold

04

The Signature

Personal · handwritten feeling, without a script font

Set in a true italic rather than a script. That distinction matters: most "signature" salon logos use script fonts that look dated within a couple of years and turn into mush when small. A well-drawn italic gives you the same personal, hand-signed warmth and stays legible at any size.

Hair by
Abbie Rose
AR
Instagram
Abbie Rose
Small size
Abbie Rose
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05

The Seal

A stamp · best-in-class for Instagram and watermarking

A circular lockup. Because it's already round, it fits an Instagram profile picture perfectly with nothing cropped — and it works as a discreet stamp in the corner of your photos, which is genuinely useful when your work gets reposted. This is the most practical mark for how you actually promote yourself.

HAIR BY ABBIE ROSE FRANKLIN, TENNESSEE AR EST. 2026
Instagram
Favicon size
Stamp on photos

06

The Rose

The one literal option — read the caution

Rose is in your name, so a rose is the obvious mark. Drawn as a single continuous line it stays modern and avoids the florist look. Paired with the wordmark it gives you something recognisable at a glance.

Hair by
Abbie Rose

My honest advice: this is the one I'd be most careful with. Botanical marks are everywhere in beauty, so it works hardest to look distinctive and dates fastest. If you love it, we should draw a custom rose rather than anything template-like — and it should stay this restrained. The five above will all age better.

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How to choose

Don't judge these at this size — judge them small. Look at the Instagram and favicon squares under each one. A logo spends most of its life tiny, and that's where the weak ones fall apart.

Two useful questions: which one would you be happy to have embroidered on a cape or painted on a window? And which still looks like you in three years?

You can also mix — most likely outcome is one of the wordmarks (01, 02 or 04) as your main mark, with the monogram or the seal as the small version. That's how most real identities work.